Scott Berkun
Who is Scott Berkun?
A best-selling author and kick-ass speaker. He writes books and essays, lectures @ Fortune 500 companies & top universities on creativity, management and a fun mix of everything else.
Scott offers services in speaking, consulting and training, contact him today.
Latest Blog Post
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The cult of busy
By Scott Berkun, March 12, 2010
When I was younger I thought busy people were more important than everyone else. Otherwise why would they be so busy? I had busy bosses, busy parents, and always I just thought they must have really important things to do....
March 11, 2010
Quote of the week
“After a firefight, there is always the immense pleasure of aliveness. The trees are alive. The grass, the soil – everything. All around you things are purely living, and you among them, and the aliveness makes you tremble. You feel...
March 10, 2010
Don’t be original, just be good
As another way of making the arguments I made in Good beats innovative nearly every time, here’s design legend Paul Rand. At about the 3:00 mark he says ‘don’t try to be original, just try to be good’ It’s also a fantastic...Recent Essay (more essays)
#60 – How to be a free thinker
By Scott BerkunIn the same way a man can be chained to an oak tree, a mind can be chained to an assumption, a religion, a political party, or any idea of any kind. But the idea, like the tree, should not…
Essay #59 – How to pick a president
Turning off all media for 48 hours does amazing things for clarity. When you return to the web and TV, the insane and unintentional comedy of the civilized world becomes clear. As Voltaire wrote, “God is a comedian playing to…
Essay #58 – How to innovate right now
The biggest secret of innovation is that anyone can do it. The reason is simple: It’s just not that hard. Look up the word “innovate” in any dictionary and see what it actually means, instead of what you think it…
