The Berkun Blog

Management and creative thinking

How to pick a name

November 29th, 2007

It seems I’m not the only one dealing with name changes. Guy Kawasaki had two recent posts on picking names, How to name a name and The mother of name change reports, which explores the reason behind the 1900 corporate name changes last year. (Hat tip to Gernot Ross).

And of course there’s also Seattle local The name inspector, who focuses on phonetic breakdown of names, explaining why some work and some don’t.

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One Response

  • Scott,

    How do I post on your forum? I have just registered, but it tells me it’s locked.

    Enjoy reading your articles, I think you are a very intelligent person.

    :)

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