The Berkun Blog

Management and creative thinking

Innovation myths in Schoolhouse rock

November 14th, 2007

newton.jpgWhen doing talks about creative thinking and innovation, I often ask the crowd how they know what they know - How do we know Edison invented the lightbulb, or Newton got hit by an apple? By far and large the most common answer I get to that second question is Schoolhouse rock. Funny how we dismiss things by saying “it’s just for kids”, but what happens when those kids grow up?

Now I loved Schoolhouse rock as a kid, and it’s probably the only reason I know what a conjunction is. But in watching a local performance of the musical based on the tv show, I found some problems with the stories we’re telling.

The story of Newton, and epiphany in general, is the subject of chapter 1 of the Myths of Innovation, so if you like this kind of stuff, check out the book.

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2 Responses

  • Ford was actually far from the first American to build an automobile, he just designed a better one. Have you read John Lienhard’s books How Invention Begins and Inventing Modern. Fun to read (at least my students like them), thoughtful history of technology.

  • Never underestimate early-childhood programming. A friend one year behind me in high school reported that his history class, when given a quiz in which they had to write out the Preamble to the U.S. Constitution, AS ONE began humming the “We the People” song so they could remember the words. Sadly, the lyrics omit “of the United States” after “We the People,” and consequently, many lost points.

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