Scott Berkun

The book: the myths of innovation

If you’ve been reading here for awhile you know I have some questions about innovation history. Well the book I’ve been working on for the last two years has some answers.

The book is called The myths of innovation and it has 3 goals:

1) Identify the myths we have about new ideas and innovation
2) Explore why they’re popular and how they came to be
3) Use lessons from history to replace myths with knowledge

I’m taking big swings in this book: I take on meaty concepts like creativity, revolution, history and progress, telling great stories from innovations past, while delivering advice at a fast pace. It’s a shorter book than artofpm but the challenge to readers, and the value, is much greater. (But what do I know – I’m just the writer).

Over the next few weeks leading up to the book’s April release (date tba) (book is out now and a bestseller)  I’ll dig in on some of these themes, shed light on the myths, and give you a preview of what’s to come. A book tour like last time (west coast and east) is in the works, and I’ll post more details as I have them.

Thanks to all of you who have commented here along the way: Its made a difference and I’m grateful.

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• 24 Comments » | Posted Wednesday, February 7th, 2007 at 2:09 am in On writing