Business Sales

I must say that I am coming at this topic from two angles. One is that I am a project manager by trade and the other is I self published a book through Lulu.com and am just getting into the game of marketing it. I tried to pick a topic that would appeal to the masses and is relevent to today’s world. So, for my book I chose the topic of “email”. I am also tossing in a cause because I am donating any and all proceeds to colon cancer research.

I face the same dilemma you do of what should the target audience be and how do I reach them? In my short time out with the book I have found blogs like this one help to get the word out. Hits on the website, perhaps out of curiosity, go up the night of submitting the comment. Sales seem to be a bit more fickled. I think the age old attempt to try and grab the readers attention by letting them sift through a few pages online works very well. Driving folks to the site where they can make the purchase is the first step and having something of value and of interest for them to purchase is the other. So, I’ll purchase your book on project management if you go purchase mine of email. Deal? Go to http://www.lulu.com, seach “ziner”, and find a book called “Z-Mail 101 or the Psychology of E-Mail”. It is an attempt to explore this modern form of a communications medium that I am, in fact, using right now! Thanks for your insight, tips, and this forum.