The Berkun Blog
Management, design, and the making of good things.
Thursday linkfest
February 28th, 2008
- Interview with George Carlin. One can learn a great deal from this man about public speaking. He has a new HBO special.
- Sidewalk Innovation. It’s funny: we can make supersonic jets and go to the moon, but making sidewalks that don’t crack from the growth of trees is just too much for us. Well not anymore. the answer? Rubber (video).
- Record number ratio of Americans in prison. Not sure how anyone can seriously argue there aren’t serious problems in America. Either we have too punitive a culture (e.g. drug possession ‘crimes’), our culture produces more criminals than other cultures, or we are miserable failures at designing prisons to minimize repeat offenses. (Check out the documentary Prisontown for one powerful slice of the American prison system).
- Are CD’s the next 8-track tapes? Article claims almost half of all teenagers in the U.S. bought zero CDs in 2007. The death of the mix-tape was sad enough, but I doubt mix-flash drives and playlists will ever be Valentines day staples like mix-tapes used to be.
Conference materials (and more) done right - Webstock ‘08
February 27th, 2008
One highlight of webstock 08 was the fantastic design of their handouts, badges and bags. Most conferences, including design conferences, spend little effort on crafting the things they give attendees. The bags, swag, and badges are typically afterthoughts, rarely made with love, and infrequently reflecting any of the values espoused at the conference itself. Webstock kicked ass on all counts: an example for other conferences to follow. Here are some notes:
The badge

- The schedule is upside down. Since the badge hangs on your neck, the schedule, one day per page, is printed upside down so you can read it. Nice (first saw this at GEL).
- Not made of plastic . Is it just me, or is there too much laminated plastic at conferences? These badges are made of cardstock and heavy paper, with a natural hand-made feel. It has soft edges and fits comfortably in a shirt or back pocket.
- Cord made of fabric for easy reuse. Most conference materials have limited reuse and don’t recycle well: those plastic lanyards aren’t good for much. But since the cord isn’t the standard plastic clip-on cable, but a nice length of fabric, I can use it for something else.
- The only major design ding is the name is hard to read. I’ve yet to see a badge that was truly easy to read from conversation distance: they’re always crammed with affiliations and job titles making them not only ugly, but worthless (Here’s a good example for reference (scroll down to second picture)).
The bag

- Looks like a high-end hipster bag. Nothing says inauthentic faster than a design conference that gives 500 people ugly, black, generic, ‘50-zillion compartment but none that fit the things you actually need when traveling’ conference bag, replete with a garish logo carelessly glued (yet impossible to remove) on the front cover. Well the webstock bag doesn’t look like a conference bag: it looked so good I had to ask twice to make sure it was the conference bag, and not some special prize.
- Is made of canvas! I’ve been to dozens of conferences, yet this is the first bag made of a sturdy, high-quality, non-synthetic material. It feels like a well made thing to hold and gives the vibe it’s meant to be used, not just a token gift to make you feel better about the fees you paid to get in.
The t-shirt

- Looks like something from threadless. The front has, I believe, some of the public art from the city of Wellington, with the words Webstock underneath. It’s a nice yellow on grey, soft tones, and looks good with a pair of jeans. Unlike the dozens of conference t-shirts I’ve given away to goodwill over the years, I’m keeping this one.
- Came in women’s and men’s versions. Why should I care as a man? Well, I confess: I like to look at women. Especially when they’re wearing clothes meant to fit their curvy figures. I always hear people complain about the low numbers of women at design and tech conferences. Well, maybe if they followed some of webstock’s ideas, more women would be interested in finding out about their conferences.
Other bits
- Did not dig the food. I’m a foodie, I cook for myself all the time, and the food here was a problem. I admit it was awesome to see an entire vegetarian table and other special diets accounted for, but the food I grazed at at the regular tables didn’t have me coming back for more. I didn’t see anyone else complaining and everyone seemed to be eating tons, so perhaps it was me. That said, I gave up on the conference food part way through as F Inc, just across the street from the venue in Wellington, was great. I had some of my best meals of my two weeks in the country here.
- An agenda that took risks. I missed most of the first day, but what I did at the conference included: powerpoint karaoke, where speakers had to talk for 5 minutes with someone else’s slides, and an 8×5 session, where 8 speakers had 5 minutes each. These things mix up the pace of a long conference, give people a different way to communicate, and make interesting mistakes possible. The social hours had awesome live music, craftstock was fun: it was clear, all over the place, that the organizers get what good experience design is all about.
- I didn’t use the conference program. You can see it in the photo above of the bag, but I didn’t refer to it much. I’d read the basic agenda online and had the badge program. I can’t say much about its design, though it certainly looked great. My only gripe was that it had a page per speaker, making the book quite big, yet I struggled to find the specific speaker I was looking to track down (Mark from the 8×5 session). Do we need these big program guides anymore? This one sure looked good, but I don’t think I saw a soul with one at the actual conference.
If you get a chance to speak at or attend Webstock, don’t miss it. You’ll feel the love if you go.
Interviewed by IdeaConnection
February 27th, 2008
The folks at IdeaConnection interviewed me about Innovation mythology, the rate of change, and how progress happens. The book’s been out for six months, but there were some fun questions here I hadn’t heard before. Here’s an excerpt:
VB: One myth you talk about is the one that says today’s technologies are a logical and foregone conclusion of our past. Do you think the potential existed in the past, for our present to be a very different place? If so, could you speculate in what ways and why?
Scott Berkun:
If we believe that we have free will, and that we have the power to make choices in the present, then we have to believe people 20 or 100 years ago had the same freedom to make choices. We could have had steam powered cars: the first trains and automobiles were in fact steam powered. Many U.S. cities regret pulling out their networks of downtown cable cars, as now it’s prohibitively expensive to retrofit cities with much needed public transportation. The rise of both Microsoft and Google depended heavily on the mistakes of their early competitors and predecessors. Had Xerox, Palo Alto Research Centre, Atari, IBM, or AltaVista made one or two different decisions; we’d have a very different world.
You can read the full interview here.
Why teachers should lie
February 27th, 2008
The Overcoming bias blog has a post about the author’s favorite professor, who had a habit of intentionally lying in class. Why? To force people to both pay attention and to think critically about what the professor was saying.
This might have been inspired by a favorite author of mine, Neil Postman. Who in his 1995 essay ‘The error of our ways’ wrote:
“All that is necessary is that at the beginning of each course, the teacher address students in the following way:
During this term, I will be doing a great deal of talking. I will be giving lectures, answering questions, and conducting discussions. Since I am an imperfect scholar and, even more certainly, a fallible human being, I will inevitably be making factual errors, drawing some unjustifiable conclusions, and perhaps passing along my opinions as facts. I should be very unhappy if you were unaware of these mistakes. To minimize that possibility, I am going to make you all honorary members of Accuracy in Academia. Your task is to make sure that none of my errors goes by unnoticed.
At the beginning of each class, I will, in fact, ask you to reveal whatever errors I made in the previous session. You must, of course, say why these are errors, indicate the source of your authority, and, if possible, suggest a truer or more useful or less biased way of formulating what I said. Your grade in this course will be based to some extent on the rigor with which you pursue my mistakes. And to ensure that you do not fall into the torpor that is so common among students, I will, from time to time, deliberately include some patently untrue statements and some outrageous opinions.
There is no need for you to do this alone. You should consult with your classmates, perhaps even form a study group that can collectively review the things I have said. Nothing would please me more than for one or several of you to ask for class time in which to present a corrected or alternative version of one of my lectures.”
(Hat tip: kottke.org & vitamin briefcase)
Report from Webstock & New Zealand
February 18th, 2008
I’m writing this from within my rented campervan, on the west coast of New Zealand. It’s a popular summer thing here and after 4 days we’re finally getting the hang of it. But 1000 kilometers back in Wellington, I spoke at Webstock, a most excellent little conference here in NZ.
Natasha Hall, Mike Brown, and the other organizers did a kick-ass job, lining up some great talent (Damian Conway was a highlight for me), a sweet venue, and a stellar job with the conference badges, materials and a gorgeous canvas bag (As Kathy Sierra said, ’stroke the bag’). If you get a chance to speak or attend next year, don’t miss it. They’ll treat you so well you won’t want to leave.
The photo is from Moeraki beach, and the famous, mysterious boulders. We head out to the glaciers via helicopter in a few hours, and hopefully we’ll see more cool stuff to write about.

The secrets of the Parthenon
February 7th, 2008

I watched a great episode of PBS’s Nova the other night about the design of the Parthenon. Heard lots of surprises of interest to designers and creators. It’s another example of how many innovations from history we take for granted without even understanding what they are.
What’s also amazing is how many different uses the building has had over 2500 years. It was a temple for Athena, a Christian church, a mosque, and an ammunition depot. It was bombed in several different wars, was stripped of marble and artwork by both the Turks and the British, and was seriously damaged by the first attempts to restore it in the 1890s.
- They cheated on symmetry. Their understanding of aesthetics was so good they realized at the scale of the building several non-symetrical elements had to be added to make it look symmetrical. The middle section of the ground level is curved, and is six inches higher than the sides. Also the columns are tapered and few elements actually use the golden ratio.
- We can’t replicate their quality of work. A $100 million renovation project is underway to repair 2000 years of damage, but they’re struggling to replicate the precision of craftsmanship. What took the Greeks ~9 years to build has already taken more than 30 years to repair, and is not finished yet. Without a computer or electric power, the Greeks had many clever innovations that were lost and are being rediscovered.
You can watch the video online and I highly recommend it if you’re into design history, architecture as technology, and the history of innovation.
Thursday linkfest
February 7th, 2008
- Better than free. An interesting take on what happens to creative work when anything can be copied for free.
- The undersea Internet. Good summary and analysis of the recent Internet cable crisis, which left 75 million people without Internet access.
- A history of the phrase “look and feel”. Design observer writes about how this phrase started and what it says about design.
- A collection of bookmarks found in used books. Surprising how many different designs for a 5′x2′ strip of paper there are.
- Is Obama a Mac and Clinton a PC. An interesting attempt to compare the design of their respective websites to their merits as candidates.
Live webchat w/me tommorow, 12pm EST tommorow
February 4th, 2008
Tomorrow at 12pm EST I’ll be live on america.gov, answering any and all questions. Hope to see you there.
New York Times on Myths of Innovation
February 4th, 2008
As part of her Sunday business column on ideas, Janet Rae-Dupree quotes both me and the book a few times in Eureka: it really takes years of hard work.



