The Berkun Blog

Management and creative thinking

How to win with anthropology: interview with Grant McCraken

August 18th, 2008

Over on Harvard Business, I had a chance to interview master anthropologist and frequent blogger Grant McCraken.

Check out the interview here. We talk about culture as a key factor in organizations, the abuse of innovation and other words, and what insights ethnography can provide struggling managers.

Posted in Management, harvard business |

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