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- January 10th, 2008
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- Innovation
The untold story of the i-phone
There’s a very good piece in Wired on how the i-phone was made. Unlike most coverage of the i-phone and Apple in general, this piece explores the early mistakes that were made, the rejections Jobs and Apple faced, and how they managed to pull off the deal with AT&T. It’s good stuff and avoids most of the easy myths around how innovation happens.
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