I can’t believe Ms Rabe thinks that Eveready story is the type of innovation they are hyping (i.e. beginner’s luck). They had a marketing problem and they brought in a marketing expert. She used her marketing expertise to dramatically increase the saleability of their product. Yeah, it was innovative in that no one else had made a pink flashlight before, but it was her expertise and not naïvety that saved this product.
Bingo. What isn’t innovation given the way this article uses the term? I was also annoyed by the complaint about jargon, followed by the tossing in of “zero-gravity thinker” – what?
SCOTT'S NEW BOOK
A provocative collection of behind-the-scenes tales from the life of a successful public speaker, bestselling business author
Scott Berkun offers a unique insider's take on what public speakers do, how they do it, and how anyone can do it well.
Book Details
Should Americans get more vacation? greg says..."Its not going to change anytime soon. Until about 6 months ago I worked for Computer Science Corp. They take vacation a step further. You need to...'
How to write a book – the short honest truth Thomas Trager says..."The article was perfection. For me I guess. Ever since I was a kid I’ve loved books, was an early reader. I’ve...'
Essay #58 – How to innovate right now Paul King says..."Great article. Like you say, getting out there and just trying things is the best way to start innovating. Don’t be scared ( a...'
Receive short, near-monthly emails with new essays, most popular posts, and occasional big announcements. Not cheezy - it's good, funny and concise. (privacy policy here)
I can’t believe Ms Rabe thinks that Eveready story is the type of innovation they are hyping (i.e. beginner’s luck). They had a marketing problem and they brought in a marketing expert. She used her marketing expertise to dramatically increase the saleability of their product. Yeah, it was innovative in that no one else had made a pink flashlight before, but it was her expertise and not naïvety that saved this product.