http://www.scottberkun.com/blog/2008/thursday-linkfest-2/ Management and Creative Thinking Tue, 16 Mar 2010 10:57:43 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.scottberkun.com/blog/2008/thursday-linkfest-2/comment-page-1/#comment-255460 Scott Thu, 03 Jan 2008 22:08:18 +0000 http://www.scottberkun.com/blog/2008/thursday-linkfest-2/#comment-255460 Bingo. What isn't innovation given the way this article uses the term? I was also annoyed by the complaint about jargon, followed by the tossing in of "zero-gravity thinker" - what? Bingo. What isn’t innovation given the way this article uses the term? I was also annoyed by the complaint about jargon, followed by the tossing in of “zero-gravity thinker” – what?

]]> http://www.scottberkun.com/blog/2008/thursday-linkfest-2/comment-page-1/#comment-255423 Bill Thu, 03 Jan 2008 20:13:19 +0000 http://www.scottberkun.com/blog/2008/thursday-linkfest-2/#comment-255423 I can't believe Ms Rabe thinks that Eveready story is the type of innovation they are hyping (i.e. beginner's luck). They had a marketing problem and they brought in a marketing expert. She used her marketing expertise to dramatically increase the saleability of their product. Yeah, it was innovative in that no one else had made a pink flashlight before, but it was her expertise and not naïvety that saved this product. I can’t believe Ms Rabe thinks that Eveready story is the type of innovation they are hyping (i.e. beginner’s luck). They had a marketing problem and they brought in a marketing expert. She used her marketing expertise to dramatically increase the saleability of their product. Yeah, it was innovative in that no one else had made a pink flashlight before, but it was her expertise and not naïvety that saved this product.

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