The Berkun Blog
Management, design, and the making of good things.
Wednesday linkfest
January 28th, 2009
- Review of idea generation / innovation management software. It’s more of a listing than a review, but it’s the closest thing I’ve found. I get asked about this all the time - anyone know of a better comparative review of these kinds of “creativity support” tools?
- Designing in hostile territory. Good advice here. Especially the last bit: bite off as little as possible to generate proof.
- How important is practice? Interesting thread on metafilter about the under/over rated nature of practice and how people think about it. Tech-y focus but not too much.
- Innovation and invention. Found this transcript of a short speech by the CEO of Boeing the other day. Talks about his list of myths of innovation - different but similar to the ones in my book.
Why do designers fail? Interview w/Adaptive Path
January 28th, 2009
Last year I gave a talk at UIE 13 on some research I’ve done into why designers fail.
I’ll be talking about failure again at Adaptive Path’s MX event in March.
In the meantime, I had the pleasure of getting some fun questions from Henning Fischer, on the topic:
Henning Fischer [HF]: Scott, welcome and thank you for joining me. My first question for you is: What inspired you to look into the reasons why designers fail?
Scott Berkun [SB]: Hmm. Let’s see. FAILING. I’ve worked on many projects and many of them didn’t work out well, or up to my expectations. And in talking to other designers over the years, I’ve learned it’s rare to find a designer who can point to the finished product and say, “This is exactly all that I hoped it would be.â€
No secrets: new project management blog
January 28th, 2009
I get lots of thanks and kudos for pmclinic, a discussion list about real issues managers face, despite the fact I don’t contribute much directly to the thing anymore, and Shawn Murphy runs the list. Instead it’s 5 or 10 really smart, wise people who do much of the posting and advice giving.
One of these smart, wise, clever contributors is an industry veteran named Steven Levy. Why do I mention him now? Here’s why.
He’s set up shop on his own at a shiny new blog on project management called: No Secrets.
He’s already been busy with posts on How to kill projects, and is your boss a manager or an administrator?. Check it out.
Good advice from top bloggers
January 27th, 2009
My favorite books on start-ups and entrepreneurship is Founders at Work by Jessica Livingston. It’s simply a collection of good interviews with the right people asking the right questions. No phony big theories. No made-up jargony words in the title. Just good conversations with people who have experience I want to learn from. Love it.
In that vein, I’m happy to recommend Blog Blazzers: 40 top bloggers share their secrets. Stephane Grenier, the author sent me the book a few weeks ago and I read through it in a few hours. Seth Godin, Jeff Atwood, Eric Sink, Dan Lyons (Diary of Steve Jobs), and 35 other successful bloggers explain how they do what they do, what they’ve learned, and how they make money or get other rewards from their work.
For $16 and a couple of hours (books of interviews are fast reads) I learned some new tricks, had more confidence in the old ones, and definitely got my money and times worth. At first I was annoyed by some repetitive questions - but in some ways it was interesting to see how different bloggers answers compared with each other. I read a lot of blogs, including some blogs on blogging (but gratefully no blogs on blogs on blogs) but there’s still nothing as good as sitting down with a book.
Lose your job? Get a free book
January 27th, 2009
Been thinking much about what I can do in the face of all that’s going on in the economy (130,000 layoffs so far this month). Losing a job sucks and often triggers collateral suckage. I’m just a writer so I can’t do much in a practical way, but I can give out free copies of books.
The first 20 people who lost their jobs (scouts honor) who leave a comment or send in an email will get a signed copy of the bestseller Making Things Happen. Might help with planning whatever thing you decide to do next. Or make for excellent kindling, depending on much savings you had. It also has pretty pictures, which you can pretend is a very slow television show.
Sorry, but this is U.S. only. Think global act local and all that.
It’s not much, but until I find a better idea, I’m sharing what I have.
Failure: the secret to success (Honda & race cars)
January 26th, 2009
Nice little video on failure and its role in success. It’s vaguely an advertisement for Honda, but its very low key, and mostly interviews with engineers, product planners, and drivers about their stories of failure. It’s well produced, and definitely worth the 8 minutes.
Failure: The secret to success (YouTube)
(Thx to Livia for the link)
Also check out my essay, How to learn from your mistakes.
New essay: How to be a free thinker
January 26th, 2009
Are you free? I know I’m not. That’s why I write essays about being free, to freely show how un-free I am. Does this not make any sense? That’s ok. All is explained in the essay.
Top five things *not* to do when fired
January 23rd, 2009
I’ve quit several jobs in my life, I’ve been re-orged into stupid positions I didn’t like, but I’ve never been outright fired. On the other hand, my friend C. had 25 jobs in less than ten years and was fired from many of them. He wouldn’t answer his phone, so I imagined a conversation with him on bad advice to give the newly fired and here’s what we came up with. The funny ones are mine. The unfunny ones are his.
5.On your last day, send the following hiaku out to every large email list inside your company : “worker bees can leave even drones can fly away, the queen is their slave”. You will get many references for future jobs this way. (If you like this, see Fight Club). Other quotes from Fight club people will like to hear you say for no reason include “These are not my khakis” and “”Do you want me to deprioritize my current reports until you advise me of a status upgrade?” Inject them randomly into conversations, repeating them until you get a response, especially if talking to HR.
4. Paste your resume on your former bosses forehead. Walk right in, even if he is in a meeting, with a brush and a bucket of glue. Get a big stroke of glue across his forehead (or on the back of his head if he starts to run away) and then slap the resume on. You should be able to get one on there before s/he realizes what’s going on. If he resists, tell him “but you said you’d help me find a new job”. If he escapes, paste resumes to all of his items you can find. His briefcase, desk, chair, computer monitor, or his boat, spouse, dog, cat, or offspring. This is an excellent way to demonstrate both your initiative and your out of the box thinking.
3. Fire your manager. Nothing says you can’t fire your manager right back. When he says “You’re fired.” “You say No, you’re fired.” “No look we’re letting you go.” You say “No look here bossman, I’m letting you go”. Automatically negating what people say is not only entirely therapeutic, it’s a marketable skill used by many managers, some of whom you may have worked for.
2. Make a top 20 list of people at work you know are stupider than you and send it to them, including co-workers, superiors, executives. Make sure it’s in stack ranked order, with the review scores you think they deserve next to their names. And give each a nickname like “Stinky”, “Schmucko”, “Brickface” or “Smellster”. Print out 100 copies and post them on the walls in the hallway, bathroom stalls, and print another 100 for putting on the windshield’s of all the cars in the parking lot.
1. Start a mortgage bank. I’ve heard mortgage banking is the way of the future, especially this new thing called CDOs. Now that you are unemployed you are free to take all of your saving and start dishing out loans to people who have no savings of their own. It will work. I promise. A good friend of mine named Mr. Ponzi says so.
Bonus: Make sure to send out a final status report. The shortest one you will ever write in your life. One short sentence: I have no status!
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Ok. If you’re here and haven’t smiled yet, that means you think this list sucks, I’m an asshole, and not funny. All might be true.
If so, I I invite you to fire me from making top 5 lists. It’s the least I can do for you. Go ahead, give me your worst in the comments. But be warned, I may fire you from leaving comments. Then you can fire me from commenting on your comments. And the fun will continue! (Seriously, I hope you’re doing ok).
What virtual seminar do you want me to do?
January 23rd, 2009
The folks at User Interface Engineering UIE have been great partners and I’ve done work for them at a few of their events. The cool news is they’ve asked me do a virtual seminar for them. You know - you can sign in online from anywhere in the world and learn / debate / heckle as if we were all in the same room. Here’s their list of past virtual seminars. It’s great. We can all be in our underwear and pretend to be all professional and business like. God I love progress.
The challenge is this. I’ve done zillions of seminars of various shapes and sizes, but i don’t know what you people want anymore. So I’m giving you a chance to speak up and nominate a topic.
The only constraint is this: It’s for UIE, so it has to been design / usability related in some way shape or form. Creative thinking or manager-y stuff can count. But I’m always looking for a challenge. Crazy and interesting are good. Take a look at my essay pile: maybe you’ll get some ideas for me there.
If I get a nice list of candidates from you by end of next week, I’ll roll them up into a vote to decide.
Or if you hate me and want me to go away and you all leave me comment-less, I’ll lie to the UIE folks and pretend to have received 245 emails pleading me to do a talk I’ve done before. Please don’t make me a liar. It’s up to you. No pressure though. It will all be your fault and I’ll burn in hell and hate you forever, but no pressure. (Perhaps I should do a seminar on how to be passive aggressive in blog posts :)
Upcoming travel: SF, NYC, Toronto, Chicago
January 22nd, 2009
I’ve got a nearly full calendar of speaking engagements this year - so far I’m recession resilient. We’ll see if it lasts. Here’s what’s coming up soon:
- SF: Managing Design projects, Adaptive Path, Keynote, Thurs. Feb 5th
- NYC: O’Reilly’s Tools of Change Conference, How to make change happen, Tuesday, Feb 10th
- Toronto: Speaking at CDS_Global, Feb 25th
- Chicago: Depaul University, Thurs Feb 26th, 6pm (This is for a course that uses Myths of Innovation, but there may be room for more folks to attend. RSVP email to creativity_center at depaul.edu)
- SF, Managing user experience (MX), Adaptive path, March 1-3
Microsoft layoffs: thoughts
January 22nd, 2009
The big news in this corner of the world are the layoff announcement at Microsoft. Steve Ballmer’s email drops this midway through an email this morning:
As part of the process of adjustments, we will eliminate up to 5,000 positions in R&D, marketing, sales, finance, LCA, HR, and IT over the next 18 months, of which 1,400 will occur today. We’ll also open new positions to support key investment areas during this same period of time. Our net headcount in these functions will decline by 2,000 to 3,000 over the next 18 months. In addition, our workforce in support, consulting, operations, billing, manufacturing, and data center operations will continue to change in direct response to customer needs.
It’s the biggest cutback in company history and my thoughts go out to anyone who is impacted today.
My take:
- This is small potatoes in business history. It’s 5000 jobs over 18 months, a long spread, with an impact that many parts of the company won’t even notice. The normal attrition rate at a tech company has to be around 10% and 5000 jobs from a company of 90,000+ is about 5%.
- The company will open new positions at the same time. The sky is not falling here. Eliminating jobs but creating new ones too (although it doesn’t specify a hiring target). There was an 11% drop in profits from last year, but other than Apple this doesn’t seem far off the mark for the sector, or the business world at large.
- Drawn out firings. More notable is the choice to leave this open ended and draw it out over 18 months. What a morale hit. Bad news is best all at once. It frees people to move on and doing it early gives them an advantage. But now, without guidance to the contrary (e.g. cuts will focus on divisions X,y and Z) everyone is led to believe their jobs will depend on their review performance, making people look out for themselves at work more than is healthy for any team over the next year.
- No Merit increases in FY ‘10. We’ve seen the stick, where is the carrot? Recessions should mean smaller carrots, or maybe a less expensive vegetable, but something. I’d drop an entire product, or close down the least strategic group in my company, before I took away performance rewards.
The best summary of news so far and juiciest insider comments can be found at mini-microsoft.
Success factors for program managers
January 19th, 2009
In response to my post on the lost cult of PM at Microsoft, Charlie Owen’s was kind enough to post his notes from a conversation with Joe Belfiore, my first boss as a PM, and now a VP at Microsoft, where he outlines what it takes to be a great program manager.
1) Maniacally focus on building a product your customers will love.
- Pound, pound, pound on the features while they are being developed all the way through the process.
- Constantly ask ‘How do we know this is good?’
- Perceive the reaction of others to your features.
- Know others will want to have an opinion.
- Recognize constraints make it hard to develop products customers will love.
- This takes energy, persistence and creativity.
Highly recommended. It’s short, memorable and hard to achieve. Read the full post: Success factors for program managers
An interesting follow up question is if great PMs focus on making products customers will love, why does it seem Microsoft generally fails at this.


