Comments on: Wall Street Journal reviews Confessions http://www.scottberkun.com/blog/2009/wall-street-journal-reviews-confessions/ Management and Creative Thinking Fri, 19 Mar 2010 16:40:08 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott Berkun http://www.scottberkun.com/blog/2009/wall-street-journal-reviews-confessions/comment-page-1/#comment-601875 Scott Berkun Mon, 30 Nov 2009 18:26:20 +0000 http://www.scottberkun.com/?p=3197#comment-601875 I only have a handful of data points to work from and they're all favorable. Amazon.com is the easiest metric since rankings are updated hourly. The NYT mentioned Myths of Innovation and that day amazon.com sales spiked dramatically. Same went for this WSJ review. High profile reviews on slashdot or lifehacker have had similiar effects for my books. On the other side, appearing on NPR, CNBC and MSNBC had no measurable direct effect on amazon.com sales. There are of course lots of details that matter: book reviews focus 100% on the book, whereas other media appearances usually don't. I only have a handful of data points to work from and they’re all favorable. Amazon.com is the easiest metric since rankings are updated hourly.

The NYT mentioned Myths of Innovation and that day amazon.com sales spiked dramatically. Same went for this WSJ review.

High profile reviews on slashdot or lifehacker have had similiar effects for my books.

On the other side, appearing on NPR, CNBC and MSNBC had no measurable direct effect on amazon.com sales.

There are of course lots of details that matter: book reviews focus 100% on the book, whereas other media appearances usually don’t.

]]> By: Jason Cohen http://www.scottberkun.com/blog/2009/wall-street-journal-reviews-confessions/comment-page-1/#comment-601569 Jason Cohen Sun, 29 Nov 2009 16:52:29 +0000 http://www.scottberkun.com/?p=3197#comment-601569 Do you have any way of measuring the impact of this review on book sales? I always wondered how influential reviews in WSJ and NYT were... Do you have any way of measuring the impact of this review on book sales?

I always wondered how influential reviews in WSJ and NYT were…

]]>