Can high quality be cheap?

Great post about redefining the idea of quality, using some recent music videos and TV ads as examples.

The common thread that runs through all of their videos is that they seem to be willing to forgo fast in favor of making something that is both cheap and good. OK Go videos tend to look low-budget, but in a good way. They have a homemade appeal. But while they didn’t invest a lot of money (relative to the quality of the output), they did invest a lot of time in planning, preparing, practicing, and shooting the videos.

Unexpected Experts: OK Go and Project Management.

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3 thoughts on “Can high quality be cheap?”

  • MC - June 23, 2011 at 2:59 am #

  • High quality is never cheap. In this article you are just considering the high quality of the output, but when you mentioned the hard work planning, preparing and practicing, this cost a lot of money and is like a really professional project management action.

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  • Mikey K - December 9, 2010 at 10:49 am #

  • great article, awesome website. In short answer, no- not when you consider QA and project management software like http://www.elementool.com

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