As another way of making the arguments I made in Good beats innovative nearly every time, here’s design legend Paul Rand.
At about the 3:00 mark he says ‘don’t try to be original, just try to be good’
It’s also a fantastic introduction to visual design thinking: better than many textbooks I’ve seen.
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Steve Jobs on Paul Rand also not to be missed (coincidence, because something else I was working on caused me to think of it).