Scott Berkun

5 Responses

• 
• Tolga Mirmirik - March 3, 2010 at 6:53 am #

• Hi,

  I think subject of the post is misleading… “Highest Paid Opinion” sounds like “paid consultant’s opinion” or “an opinion that took too much money and time to be produced”. Maybe subject should be “highest paid person’s opinion wins” as in the post.

  
  

• 
• Scott Berkun - March 3, 2010 at 2:13 pm #

• Tolga: I think I hear the sound of a hair being split :)

  
  

• 
• Craig - March 4, 2010 at 6:22 am #

• “Tolga: I think I hear the sound of a hair being split :)”

  No worries, its accompanied by the sound of nail being hit squarely on it’s head :)

  - Interface Designer

  
  

• 
• Floriano - March 5, 2010 at 3:17 am #

• What a relief!

  And I thought what you call HiPPO was just a very typical Italian stuff…

  
  

Links to this article

• Aaron Johnson – Links: 3-2-2010 - March 3, 2010 at 2:17 am

• [...] Highest Paid Opinion Wins « Scott Berkun Great new acronym: "HiPPO’s rule the world when it comes to creating customer experiences. And that’s a bad thing. No matter what you think the optimal customer experience should be on the website it is quite likely that you walk into a meeting room, or office, and regardless of your competence the HiPPO decides what goes on the site." (categories: humor collab ) [...]