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  • January 20th, 2010
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Wednesday linkfest

Here are these week’s links:

  • Designing for panic -  The idea of help in software has always had the vague intention of being there in emergencies. But almost never has it provided the simple set of usefulness Uday suggests here (hat tip d&i daily)
  • The science of expectations – Interesting little summary of how expectations impact the release of dopamine. On the positive side this means controling your expectations can make you happier. But it also means you are vulnerable to being addicted to intermediate variable rewards (Slot machines and video games).
  • How to use an apostrophe – I get this wrong all the time, I know. But for me it’s not the rules, which I know, it’s the challenge of diligently reviewing my own work.  Which believe it or not I’m much better at that I used to be.
  • How to train the aging brain – This is surprisingly simple article in the NYT that basically says if you question your assumptions and consume diverse ideas that challenge you, your brain works better.  But there isnt much evidence this is any more important at age 70 than it is at age 20.
  • Stats for fiction rejections -  An agent tallies up her reasons for rejecting manuscripts. I talk about the essential nature of rejection for creatives  in What to do if the world hates your idea.
  • Maybe next time you’ll buy the cookies – Oh come on. How can you not laugh at this?
  • Small by choice – article in the NYT about small businesses that intend to stay small. Also see Small and special a recent event run by the folks at Jackson Fish, that solidifies this ideas a verifiable movement.

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4 Responses

  • Jeff Goldschrafe - January 20, 2010 at 8:44 am #
  • There’s a small irony between you linking the “How to use an apostrophe” and “Stat’s for fiction rejection” articles in the same post. :) Fixed now, thanks.


  • Scott Berkun - January 20, 2010 at 9:52 am #
  • Jeff: As I said in the post, I get this wrong but not for the reasons people assume. There’s knowing the rule, and then reviewing to make sure its followed :)


  • Mike Nitabach - January 23, 2010 at 4:30 pm #
  • Experimental science is addicting in large part because it provides intermediate variable rewards, where the rewards are interesting experimental results. You do tons of experiments and get nothing, and then once in a while–with unpredictable timing–you hit something incredible.


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