From the mailbag, here’s a question from Emrah on reputation and writing:
I just read the post titled How I make a living: in detail and I was curious about how an author earns credibility, especially someone starting from scratch, for the value of the books she writes. It’s one thing for the book’s content to be good, but another thing for people (customers, publishers) to believe that you really have something valuable to share, right?
Is it less about credentials and more about selling yourself to publishers and them promoting your book to customers, journalists etc? I know from experience that some of the most widely promoted/suggested books aren’t necessarily better than other books on same/similar topics.
I agree – there is a big difference between popularity and quality. Plenty of of shlock is popular, and plenty of very good work never gets the recognition it deserves. There is no law that says the highest grossing author on a subject knows the most about it, writes the best about it, or is even more than mediocre on the subject at hand. S/he might simply be much better at writing marketable books, or or has the financial resources to promote them better than other experts or authors do. A mediocre book on a hot topic, a book everyone knows about, will likely sell better than a better book on the same subject that few ever discover.
It’s a funny thing, but now at parties or bars when I tell people I’m an author, you know what the first thing many do is? They whip out their iPhone, look me up on amazon.com, and tell me how many reviews I have and what the average is. That’s what seems to be the prevailing way to instantly ascertain a writer’s credibility in 2010.
This is part of why, and I write this as an author, you readers have no idea how much your amazon reviews, tweets, blog posts, forwards of links, recommendations to co-workers and friends, nearly anything at all where my work is mentioned matters in my career, or the career of any writer. So much of what determines my success is out of my hands and largely in yours. So if you’ve rarely written an amazon review of books you like, or posted on facebook, or told your boss or friends, know there are authors out there desperate for your help, regardless of how successful you think they are. This stuff matters. Unlike promotion and marketing which is (semi)manufactured credibility and happens before people have read the book, your opinions have surprisingly strong weight. It is, by and large, the people who determine how credible or viable an authors career is and how easy it will be for them to pitch their next book, if they can find the courage at all.
People send me email now and then saying “Thanks! I loved your book!” which is awesome and amazing. It always makes my day and gets me going to write more. But at the same time, if they wrote a similiar note to a friend, or coworker, or a popular blog, or on amazon.com, it has more value to me in terms of keeping this all going. It’s crude to call this out, and effectively complain about complements, I get that and I’m embarrassed to do it – but at the same time if the goal is to help any author keep plugging along, it’s the stuff not directed at them, but at others in the world that has the most leverage and few people realize this. And of course, these two behaviors are not mutually exclusive.
The idea of author credibility from the publishers perspective, most of the time, centers on sales-base and the term they use is platform. The word platform means how well known are you among people who are likely to buy the kind of book you are writing. Are you affiliated with a university and teach in the subject you’re writing about? Do you have a popular blog? Are you a leader in a community or event? The term platform is based mostly on sales potential and possible audience, rather than on whether you specifically have something valuable to say (although the former can imply the later). It’s your platform, relative to the book you are writing, that makes it easier or harder to find a publisher. You might have a PhD in mathematics, but if your book is about making obscure variants of Swiss cheese while blindfolded, your math platform is useless. Part of why authors rarely jump across genres is this fear that the platform wont translate across that chasm.
As far as ideas for books, or quality of content, the game is slated towards the masses. The ideas most publishers and most writers are going to be interested in talking to each other about are books with wide appeal and a wide audience (or at least a wide part of the audience the particular publisher has). Publishers are a conservative bunch, and rarely want to be the first to write a book on an unproven topic, which explains why, much like all businesses, there are often dozens of books with similiar titles and themes coming out around the same time. The trick as an author is to find a way to take a fresh angle on a topic that is deep and interesting, but not too far afield from what others have done so a publisher won’t be afraid to do the dance with you. But like the film, music or theater worlds, despite how creative things are supposed to be, there is a surprising amount of conservatism and insecurity about which bets to place.
This insecurity is well deserved since no one has ever been a reliable predictor of which books will be bestsellers or not (Many claim this after, but never before). There are too many factors involved outside any author’s or publisher’s control, and most are afraid to admit it. The advertising agency world has similiar angst. Plenty of books have huge marketing budgets, and fail to break even, and some have no marketing at all, and do amazingly well. The missing factor, again, are you readers out there. As much as everyone wants to control your behavior, you guys are still in charge.
Other forms of credibility come from reviews and endorsements. This is why the back of books has lists people more famous than the author saying nice things about them and their work. It’s an attempt to demonstrate the credibility of the author’s work by proxy. And it works. I’m not sure where I stack up in your view of authorial fame, but I get plenty of requests for blurbs, and I know many authors who get way more than I do. As far as reviews, it still matters more to the world to get a review from the NYTimes or the WSJ then from a popular blog, but that gap is closing all the time, and there are many exceptions where a blog review generates way more sales then a prestigious newspaper review will. And let me tell you as someone who has been reviewed by some prestigious blogs and newspapers – reaching high profile bloggers is much easier than reaching reviewers for the NY Times. Bloggers nearly always list an email address – something not in the culture of most papers and magazines. And if you write well, and thoughtfully, you’d be surprised at who is willing to respond and take a look at your work and consider reviewing it or endorsing it.
At the end of the day the best credibility for writing, as a craft, has no secrets. Write more and write better than other people do. Write online where, at any time, its possible an infinite number of people can see it, so maybe Nancy Pearl will accidentally type in your url, and who knows. Write responses to popular writers online, link to them and email them a link to your response to what they wrote. So much of what’s written, now or ever, is trash, and good writers will recognize good writing and link back to what you did (assuming its as good and thoughtful as your ego thinks it is). But getting to work and putting the hours in is an unavoidable aspect of writing. It’s an unavoidable aspect of promotion. Put together, credibility comes from lots of effort. I have yet to see any other way.
I look at the writing life with the long view. I want to be doing this for a long time and I make my bets accordingly. I don’t need to hit one book out of the park – I just need to continually deliver the goods book after book and let my credibility accumulate. I started from scratch in 2003 – I don’t care about winning the sprint – I want to finish the marathon. Many writers in my categories sell many more books than I do, but I don’t care. I’m making a good living and I’m happy as hell. And this view makes many of the things I do, speaking, blogging (effectively giving away much of my writing), and the rest make total sense. When you take the long view, much of the short term confusion goes away. And when I hear people desperate for shortcuts, part of me knows on that alone they don’t have what it takes.
But perhaps I’m all wrong. What did I miss? Could I be more credible to you, dearest blog reader? Let me know where my blind spots are.
A recent email from the mailbag echoes other email collecting dust in the mailbag, so I figured I’d beat the rush and answer here.
Hello I will be graduating college in two weeks and want to more about certain careers. Project management is one of them and thought you might have some insight, based on your blog. I have a few questions that I hoped you could answer.
Signed – Mr. Student who wants a job
Here are his questions, with answers.
Q: As a graduate how do I get on the path towards project management?
For most of the industries in the world you never start out as a project manager. That’d be like getting off a bus in L.A. and becoming the director of a $200 million Hollywood film. You have to earn power and experience, which makes sense. Often people who eventually become project managers start out in more junior roles and after earning some experience move into project management. Without front line experience it’s easy for the project manager to have no clue as to what she’s doing, or have no idea how insulting or destructive their decisions are to folks in specialized roles. MBA graduates who enter the workforce with little other experience beyond MBA-structured internships have similar challenges.
There are exceptions. Some schools have programs that focus on management, or even project management, and likely know of corporations that have entry level project manager roles. Microsoft does – it’s called program manager. You start with very small slice of a project and if you do well, that area of responsibility grows. If you don’t do so well, you hit the streets.
2. Are there entry-level type project management positions?
See above. They do exist, but they’re industry specific as they should be. You might need to do an internship, or work for less than you’d like, to get in the door.
3. What skills should I develop to market myself as a project manager?
This is easy: WORK ON A PROJECT. Go make something. Grab a friend a build a website, or a blog, or something. Anything. Build a house. Build a couch. Make a movie. Volunteer your PM skills wherever you can in return for a reference. The best way to market yourself is to get experience, as there is nothing more dangerous for the world than someone who wants to be a project manager but has never managed a project in their life.
If you’re already at work in a non-PM role, tell your boss about your interest to have a more leadership role, and suggest small projects you can manage that are related to your current work. If you’re willing to do it on a volunteer basis, and sell it right, often you can get PM experience without having to risk your current job at all. Then you’ll know if you like it or are good at it, before taking a bigger leap.
4. Any other advice?
If you’re still in college invest heavy in finding other people who want the same kind of work you do. The network you make in school is incredibly valuable. A year or two from now you might be looking for a new job, or still trying to find a PM role, and the number of people you know in the field will help tremendously. One of the best things I got from going to CMU was a circle of friends who went to work in the same industry as me, and could provide advice, job leads or connections I couldn’t make otherwise.
Christian recently asked, in a comment on how project managers get power:
How did you work with those infamous programmer-jerks? How did you handle rough inner team situations?
The best place to start is empathy. Why is someone acting like a jerk? There are basic psychological reasons for this: Either they are insecure, unhappy, or angry about something.
Ok, there is a fourth reason, that they are psychopathic hell spawn put on the earth to torture all living things in a 10 foot radius, especially you, but lets assume that’s not the case for a moment.
In all three cases it’s possible they have good reasons for behaving like a jerk. Perhaps they are angry at upper management for the same reasons you are, but they see you as part of management (which, if you’re a PM, you are). Or maybe their last project manager was incompetent. Who knows? Not you. You don’t have a clue.
Odds are good it has nothing to do with you – it has to do with how they feel about what’s going on around them. Starting with a little empathy opens the door to finding a solution. If you start with “Fred is a jerk so I will treat him like one” you are likely perpetuating his reasons for behaving like a jerk, and everyone loses.
That said, there are four assets you have: charm, ability, roles and allies.
Of course if after investing some of this energy you decide Fred is, in fact, demon spawn hellbent on destroying all positive energy in the universe, talk to your boss. If Fred is as bad as you say, others will complain and it will become your managers job to solve the problem (fire Fred, move him to more isolated work, get him a therapist).
Most of the time the real problem is people not sharing goals, and not listening to each other. Two things that your average project manager should be good at identifying and resolving.
See also:
A few months ago I finally purchased a new cell phone, a Palm Centro, first in about 5 years. My review was positive, but as with most reviews, them come early in the life of using the thing, and you never get to hear what happens after months of of usage. So here’s a follow up review – Steve asked for one, so here it is (Hi Steve!).

In short: I still love this phone.
The good:
High ease of use, simple design, I love the keyboard (YMMV – see picture), it’s small enough to slide into any of my pockets and has decent to good battery life. There are various little UI design elements they got right, such as reply to a missed call with a txt message, a nice vibrate switch right on top of the phone (can switch it without taking it out of pocket), and an easily toggle-able flight mode for being on planes.
It has a handy pseudo-GPS feature, that uses cell-towers to triangulate position in google-maps. Works great. I use it all the time. It’s accurate to within 500-1000 feet which is enough to get a map I can figure out no matter where I am.
I rarely use the stylus that comes with the device – a finger works fine 90% of the time in all the UI I use.
The bad: There are a few minor complaints. Trying to be thorough here, but despite the list these things are minor. Rarely encountered or little impact.
So if you can’t wait for the Palm Pre, which looks pretty sharp, The Palm Centro (product info here) could be a good choice.
Here’s a good one from the mailbag:
I am seriously considering quitting the (day) job and dedicate myself to my consulting activities but, it’s scary decision. On one hand I feel it’s the right time. I have no family nor other important obligations and in a few years it’ll be too late. But on the other hand the cost of living where i live and the financial crisis make me hesitate.
Do you think that today’s crisis should affect this type of decision? Any insights you can provide me on your decision would be very appreciated.
Big decisions are always scary no matter what’s going on in the world. You’d be nearly as scared in boom times to quit your nice job to jump into the unknown as you probably are now. Keep this in mind. Much of the fear is yours. I know mine was. It’s easy to say “oh, it’s not the right time” as if there could ever be a perfect time. No one is ever going to drop down from the sky and say “Quit now! It’s time! The universe has your back”, yet people seem to expect it will feel like this. It will always feel scary, weird and uncomfortable because it is new. And after the stability of a proper career, something you likely worked hard to get, it goes against the grain of our cultural attitudes to abandon that for something unknown.
Now I’m not saying everyone should quit today – far from it – but I am saying there is this fantasy about what it should feel like that can never possibly happen.
In short, going out on your own you only need one thing: enough clients to earn a living. That’s it.
Depending on what you intend to do this could be one single client. Or three. Getting one or three clients might be very easy for you. Or very hard. But either way you can start figuring out how hard or easy it will be before you quit your regular job. The quality of your business idea and talents are things you can measure no matter what the state of the world is. If you see a way to make money, can verify it, can get good businesses to sign contracts to pay you, then why wouldn’t you do it? Recessions or depressions are macro trends – it’s in the large. There are always countervailing micro trends and that’s all you need to find.
The major advantage of being an independent is your low overhead and agility. You only need to pay one salary and that’s yours. You don’t need to build a factory or find investors – your constraints are much simpler. Even in down times if you see an opportunity to provide a service people need, and can pay for, you can do very well. Strong businesses are relatively stronger now given all the troubles weaker companies are in. Even during global downwards trends there are always pockets of opportunity and sometimes the people who strike out on their own during tough times, and survive, are best positioned to do well in boom times too.
Here’s a basic and time tested approach to all this:
I’d also check out books like Million Dollar Consulting, which outline many of the considerations needed to run a successful consulting or freelance business. And Guy Kawasaki’s Art of the Start is a good starting point if you’re thinking along the lines of a business rather than consulting.
Also see: How I make a living - in detail.
Have more questions? Leave ‘em in the comments.
I get tons of comments/email in response to this post on how to write a book. Here’s another interesting, and life-grounding, question from the mailbag:
I found your website hand thought it was awesome. I watched your videos and decided I could use some advice from you.
My house burnt down 3 weeks ago in Burnsville, Minnesota. I lost a 38 foot RV, a 69 Plymouth Fury Convertible, and monster truck and trailer in the driveway and my 16 years old sons car he worked on so hard and never got to drive. I also lost 5 animals in the fire and that really hurts. I still have my 3 children ages 23, 16 and a 10 year old daughter who is having night mares with all this life changing overnight experience. Guess what? I want to write a book about my life and how it changed so quickly. I am very grateful we are all alive and ok. Like everyone else I dont know where to start. I am living my worst night mare in a hotel gong on a month. We have nothing but the cloths we were wearing that day. Any advice would be greatly appreciated. Please contact me.
Very sorry to hear about your loss. I do hope there are local government agencies or non-profits that can offer you some assistance. Books aside, I do wish you and your family well.
On starting: there is no single easy way. Everyone is different. There are tricks I list in this essay on writing hacks, but some or one will work for you. The truth is how you start doesn’t matter, but if you wait for a perfect way you’ll never get started. If that essay doesn’t help, here’s additional advice:
I hope that helps get you started. Best wishes.
Have a question for the mailbag? Leave a comment or contact me here.
Here’s a recent item from the mailbag/comment bag:
How do i free myself, kill my inhibitions and break away from any kind of mental consciousness i keep facing every time i want to do something really badly. I’m simply afraid, man. Afraid, i might hurt somebody or offend someone who i care for, might come across as selfish. Your talks are fun and exciting and an adventure in itself. Now, please help me in figuring out a way to just free myself from my other self. The lamb leads the lion in me so to speak. How do i reverse that relationship? I eagerly await your reply. Thanks so much man. You’re the Man!
I’m not a self help guru, but that might be a good thing here as I don’t have a nice, kind, warm fuzzy fluffy answer for you.
I recently went to a bachelor party at a rented luxury house on a lake in Texas. On top of the boat dock, 20 feet off the ground was a swing: you grabbed the trapeze handle, swung out over the lake, and dropped into the water. Sounds cool, but it looked terrifying. Something about the angle of the water from that vantage point made it look unnatural. The result? A gaggle of 30-something year old men, standing on the edge, trying to build up the guts to jump.
One guy had done it. And when it was my turn to try I knew I had to turn off my brain in order to do it. Switch it right off – and decide before I put my hands on the trapeze that I was going to just jump without thinking. And that’s what happened. I jumped, and it was not nearly as scary doing it as it was thinking about doing it.
Two of my friends however spent the next hour, literally 60 minutes, standing on that ledge, the hot Texas sun beating down, looking down, trying different ways to think through the problem. A strategy set up to fail as this was not about thinking. While they never jumped, it was impressive to watch them fight a battle in their own minds for that long.
For some things in life there is no planning. No way to rationalize. It is either done, or not done. And the trap is the more you think about them, the larger the fear of doing them becomes. The trick is to be able to turn off that voice and operate without it. Create courage by denying the rational mind. And its a kind of self-knowledge to recognize when shutting off your mind is the only way to achieve what you want to achieve.
In your case things are perhaps easier. You can test your fear. Ask your friend if they’d be hurt if you wrote a book. Ask the people you care for if they can support you in trying to live your life differently, or to take a certain risk. GO AND ASK. If you never ask then the fault is yours. If you do ask for support and don’t get it from your closest friends, then you need to find new close friends. Ones who want to help you grow and be happy. Either way, in taking action you win. But in being passive and worrying, complaining, imagining, you make your own mind a trap, like my friends by the ledge.
Got a question you want answered? Put it in the mailbag or leave a comment.
Some recent e-mail about my essay on how to learn from mistakes. Brian wrote:
I enjoyed reading your article “#44 – How to learn from your mistakes”. One other category of mistake I would add to your list, really a continuation of the “Stupid” mistake, would be “Habitual”, or “Automatic”, whichever phrasing you like better. This is the case where you repeatedly make the same mistake(s) out of habit, it’s automatic. Take the person who wakes up every Saturday around 2pm and says “Gee, I wish I didn’t drink so much, why do I always do that?!”.
These are mistakes that we regret and always ask “Why do I keep on making the same mistake over and over again?”. From my personal study, I feel at the moment that the answer lies in making a new habit of pausing before we make a decision, and imagining the possible outcomes of the action and making a CONSCIOUS (rather than automatic) decision this time.
Absolutely – In fact Leo Buscaglia, in one of his books (I think it’s Living, Loving and Learning) talked about how being healthy depends on making more of our behavior choices. To grow as a person, in his estimation, hinges on seeing more and more of our own behavior, and even emotions, as choices and taking responsibility for them, instead of blaming others, or perhaps, the entire universe.
I’m at least at the point that when I wake up at 2pm on Saturday, I know full well why I made the choice :)
I get a lot of email, and sometimes lots of blog comments. Some of it is very nice, has feedback and useful criticism, or suggestions for things to write about, and I’m grateful for it. Some are requests for speaking engagements which I make a living on, also awesome. A good chunk are requests to read, review, or watch things other people have done, which is fine if it’s not a generic piece of PR spam. And then there’s a pile that’s is harder to classify: I’m being asked for something, but it’s not entirely clear what it is.
Here’s a recent favorite that appeared in the comments of my post on how to write a book:
I PUT MY ENTIRE COMMENT IN CAPS LOCK SO IT WILL GET YOUR ATTENTION. (please read this!!! and help!!!) OK. I’M A MINOR (14) AND I WROTE A BOOK. I STARTED WITH JUST A PEN AND PAPER AND I DON’T EVEN KNOW WHERE TO BEGIN WITH A PUBLISHER. CAN PUBLISHERS STEAL IDEAS OF BOOKS? DO I NEED MY BOOK COPYRIGHTED? (please don’t think I’m stupid!) WHILE I WAS DOING RESEARCH, I READ THAT MINORS CAN’T GET BOOKS PUBLISHED AND I WANT A KNOWN PUBLISHER TO READ MY BOOK. MY BROTHER, WHO IS ALSO A MINOR, IS WRITING THE SEQUEL TO MY STORY. HOW DO I GET A PUBLISHER TO NOTICE ME? YOUR ARTICLE WAS DISCOURAGING, BUT IT WAS AN EGO DEFLATION THAT I REALLY NEEDED. PUBLISHING MY BOOK IS GOING TO BE HARD, AND I NEED ADVICE FROM SOMEONE LIKE YOU, SOMEONE WHO’S BEEN THERE, DONE THAT IN THE WRITING BUSINESS. (Sam)
Dear Sam:
First off, Caps lock BAD. Very BAD. Don’t do it. Yes, you want attention, but there is good attention and bad attention. Good attention, in this case, is to seem smart and like you’ve done your homework so I’ll want to give you advice. Bad attention is to seem crazy, annoying, helpless, confused and random (which writing in ALL CAPS make you seem). Luckily your comment was so funny and genuine, it outweighed the bad stuff.
And on to your questions:
You mentioned “I WROTE A BOOK”: Really? How long is it exactly? Most books are 50,000 words or more (roughly 200 pages). Of course there are many published books that are shorter, but if all you have are a few pages, as far as a publisher is concerned, you have a short story on your hands, not a novel or a book. But then again, if you can find your local kinkos, you can make a book of any size you’d like. If I were 14 I’d be my own publisher – it’s faster, easier, and probably more fun.
Can publishers steal ideas? This is so unlikely it’s not worth worrying about. Can’t think of a single instance of this actually happening. It’s more likely another writer will “steal” ideas, but that’s unlikely too. Provided you can prove when you wrote what you wrote, it’d be pretty hard for a publisher to get away with it anyway. I bet you a zillion dollars you should be worrying more about finishing your book, and writing well, than about your ideas being taken from you.
Minors and books: There is no law that says a minor can’t write or publish books. There have been plenty of young writers who have had books published (Paolini was a teenager when his first novel was published).
Sequels: I was quite impressed you’ve got your brother working on the sequel before the original is finished. Perhaps you can get your sister or cousin to work on the prequel?
How to get a publisher to notice you: Start by rereading my post. They don’t find you, you have to go and find them. Find publishers that makes the kinds of books you want to write, go to their website, and find their information on submissions. But dont worry about publishers until your book is almost done.
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