Scott Berkun

You are Don Draper: Pick the ad

You can be Don Draper and help pick an advertisement. I can’t offer you bourbon or a smoke, but you can weigh in and give judgment, which might be a fun break on a boring day.

Some books on amazon.com are allowed to put a video ad on the book’s page to help promote the book. Myths of Innovation is one of them. The current video is broken and was mediocre anyway.

To help promote the paperback edition of Myths, I hired Bryan Zug to make a new video to appear on amazon.com and on youtube. We edited two different versions and wanted your feedback: which is stronger? Which will get more people to watch all the way through and seek out the book?

If you have 3 minutes to opine, please do the following:

1. Watch both videos. They’re similiar but different.
2. If you were born on an even day (10, 12, etc.) please watch B first, then A (to help counterbalance order bias).
3. Vote below on which version is stronger

Version A: TJ

Version B: Spike

Vote

New Myths Webcast: Now on youtube

Thanks to O’Reilly Media, last week’s webcast on the new edition of Myths of Innovation is now available free online.

Bonus links:

• There’s also an extended Q&A writeup (questions I didn’t have time to answer during the webcast).
• Free sample chapters here (PDF)
• Buy the book on amazon.com (or read the 50+ reviews)

Free Myths Webcast: Wed Oct 13th

As part of Myths of Innovation day, I’ll be doing a free, live webcast on all things innovation, Wed Oct 13th 2010, at 10am PST.

I’ll be talking about new material – using stuff from previous talks as little as possible. So we’re calling it Remixed and Remastered.

Description: With the release of the new paperback edition of the classic bestseller, The Myths of Innovation, Berkun is back with new stories, advice and inspirations based on the true history and present of innovation. Scott will share lessons and insights he’s learned from 3 years of traveling the world speaking about innovation to universities, corporations and start-ups great and small. If you’re sick of hype and bogus trends, and want to be inspired, educated and entertained by true tales of greatness, this webcast is for you (and your boss, and your boss’s boss, and your entire organization if they’re busy chasing myths). Send in your toughest questions, and Scott will work them into his presentation or answer in the extended Q&A.

When: Wed, October 13, 2010 10am PT
Where:  wherever you are
What: best free webcast on innovation ever (ok, at least this week)

Go here to register for the webcast

Questions you want me to answer? Have an issue something related to ideas, invention, innovation foo you want me to answer? Even a tough, tricky, uber-hard question or situation? Fire away.  If I use your question, you’ll get a free copy of the book.

Myths trivia #2: signed copy + $25 amazon giftcard

As part of the countdown to Myths of Innovation day (Oct 13^th - sign-up here, or on facebook), we’re running trivia and other contests, with some fun and unusual prizes.  Some questions require looking at the free sample chapters found here (PDF).

The Prize:  A signed copy of the new paperback edition of Myths of Innovation.

Rules: anyone can enter by leaving a comment – one winner will be chosen at random from correct entries.  I am the final arbiter of all rules, including rulings about rules or rule like sub-rules, laws, by-laws, in-laws, laws about common law rules regarding the application of contest laws and sub-law rulings.

Ready? Here we go:

Question: In your own words, describe the innovators dilemma?  (Most entertaining answer wins)