Scott Berkun
Who is Scott Berkun?
A best-selling author and kick-ass speaker. He writes books and essays, lectures @ Fortune 500 companies & top universities on creativity, management and a fun mix of everything else.
Scott offers services in speaking, consulting and training, contact him today.
Latest Blog Post
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Cloud Computing is a bad metaphor
By Scott Berkun, March 17, 2010
At a certain point you hear a name for something so many times it looses any real meaning. It’s just a name. Kleenex, as a word, doesn’t mean anything. Neither does Häagen-Dazs. But over time words just become labels and...
March 17, 2010
How UX can get anything they want
I’m a fan of the unconventional view that most people, most of the time, worry about the wrong things. When it comes to the world of UX, designers, usability engineers, and the rest, they tend to complain about how little power...
March 15, 2010
Discount: The Economist Innovation Event, March 23/24
There are still a few seats left for The first ever event on Innovation run by The Economist magazine. It’s quite the roster of speakers: Arianna Huffington, Ray Kurzweil, John Kao, Paul Saffo, Jared Diamond, Robert Reich, John Perry Barlow and...Recent Essay (more essays)
#60 – How to be a free thinker
By Scott BerkunIn the same way a man can be chained to an oak tree, a mind can be chained to an assumption, a religion, a political party, or any idea of any kind. But the idea, like the tree, should not…
Essay #59 – How to pick a president
Turning off all media for 48 hours does amazing things for clarity. When you return to the web and TV, the insane and unintentional comedy of the civilized world becomes clear. As Voltaire wrote, “God is a comedian playing to…
Essay #58 – How to innovate right now
The biggest secret of innovation is that anyone can do it. The reason is simple: It’s just not that hard. Look up the word “innovate” in any dictionary and see what it actually means, instead of what you think it…
