Scott Berkun

88 Responses

• 
• zpablo - October 23, 2008 at 11:15 am #

• Very good article indeed. Opened my eyes.
  One question, isn’t it just called a fruit? Why do you call it an apple? The forbidden
  fruit is a fruit – not an apple.

  
  

• 
• Colin - December 8, 2008 at 2:45 pm #

• Well done post. But I take a couple of small exceptions.

  1. Much of the BS you hear is not about projects, but about the person themselves. BS is a quick way for people to inflate their own background and is rarely disprovable without evidence.

  2. This goes back to my first point: sometimes the best use of a BS detector is to simply know who is full of it for future reference. If you can’t disprove their self-claims, but know they are usually full of it, you can use this to avoid or separate from them.

  3. Almost all of these scenarios are written from the POV of a boss, or at least equal colleague. Knowing how to detect BS in superiors is just as important, but they can’t be as openly challenged.

  4. Sometimes it can be to your advantage to let someone else’s BS slide if it does not damage your project and it wins you an ally for future use. You just have to know that they are full of it for future reference.

  Thanks a ton for the post!

  
  

• 
• CK - March 7, 2009 at 11:55 am #

• First off, God did not lie because both Adam and Eve both died. They simply did not die instantly, rather death was now apart of their lives since they sinned.

  
  

• 
• Not lying about this - March 7, 2009 at 12:53 pm #

• My dog did so eat my homework.

  Once.

  In _college_

  This is how I learned the dog we’d had for 7 years liked paper.

  
  

• 
• Scott - March 7, 2009 at 12:56 pm #

• Not lying: it’s a shame all the liars ruined your true excuse :)

  
  

• 
• Otto - March 8, 2009 at 10:40 am #

• Better than to accept lies, is to learn to handle unconvenient truths. Face it.

  
  

• 
• Jen - March 13, 2009 at 8:55 am #

• “First off, God did not lie because both Adam and Eve both died. They simply did not die instantly, rather death was now apart of their lives since they sinned.”

  Good. Here’s the difference between a LIAR and a BULLSHITTER. As God is not a liar, he more precisely is a BULLSHITTER. Why? Because as a liar he would be interested in covering the truth, which he doesn’t because as a bullshitter he just does not care … which is even worse as it does not show any respect for truth.

  
  

• 
• Saurabh Garg - July 1, 2009 at 12:24 am #

• So sorry for bumping an old post but I got this link from today’s post.

  I only have one reservation against being a bullshit buster. I dont want to become overly critical to arguments and ideas. I risk shooting down a new idea sooner than it requires (to mature, to fructify, to work, to create, to start delivering results). I also risk becoming someone who is close to newer perspectives.

  BS, how so ever bad it may be requires tremendous amount of creativity. A 25 year old can never think that a dog might eat his report but a 5 year old can imagine a dog eating the homework. I will be lot more open to newer ideas if I dont immediately shoot it down as BS.

  And an awesome essay for sure. Bookmarked, and forwarded.

  Regards,
  SG

  
  

• 
• Fred - July 3, 2009 at 6:43 am #

• Just found your blog through a RT by Tony Blauer…terrific post!
  Thanks!

  Fred

  
  

• 
• David - July 6, 2009 at 12:01 am #

• What a great read, thanks.

  
  

• 
• Alex Schleber - July 12, 2009 at 8:21 am #

• Great post, the depth and breadth of this is quite surprising:

  “White lies are the spackle of civilization, tucked into the dirty corners and crevices our necessary, but pretentiously inflexible idealisms create. Small lies prop up and support our powerful truths, holding together the insanely half honest, half false chaos that spins the world.”

  My perspective on a number of things just shifted!

  
  

• 
• T - September 30, 2009 at 7:06 am #

• B.S Is a part of your everyday life. You may detect it but you can’t stop it. People always have something to hide and will use B.s to cover it up. :)

  
  

• 
• Stephenie LaMaina - October 19, 2009 at 3:18 pm #

• I saved this on my computer to remind myself, if is sounds like it might be BS, it probably is.

  Stephenie LaMaina

  
  

• 
• JK - November 15, 2009 at 5:06 am #

• In re to the Genesis quoting, God referred to their souls dying, their innocence. not actual death. If you’re going to quote consider the context.

  Satan didnt slink along to say it was good, he slinked along to say you can be god if you have this apple, you can be just as mighty. So, pride, before the fall.

  Dont write about what you dont have any understanding of.
  Cheers.

  
  

• 
• Scott Berkun - November 15, 2009 at 10:02 am #

• Hi Jessica:

  You’ll have to explain to me how you are so certain what God was or was not referring to. The Bible says only this:

  17: But of the tree of the knowledge of good and evil, thou shalt not eat of it: for in the day that thou eatest thereof thou shalt surely die.
  (From Book of Genesis, King James Version)

  Whatever context you are referring to doesn’t come from the bible itself.

  
  

• 
• Doug - December 26, 2009 at 9:10 pm #

• Pretty good article until you apply it’s own BS tests to…. itself :)

  
  

• 
• David Kelly - January 5, 2010 at 9:08 am #

• This is a B.S.(beautifully scribed)article. Thank you!

  
  

• 
• Anthony - February 6, 2010 at 10:33 pm #

• Ah, I’m only 14, and I’m still more intelligent than the author of this article. God did not lie to Adam and Eve. The ultimate punishment for their eating of the tree of the knowledge of good and evil was death. Because they disobeyed God, they allowed sin into their lives. And, had you read the entire Bible, you would know that in the Book of Romans, Romans 3: 16 to be exact, states “For the wages of sin is death, but the gift of God is eternal life through Jesus Christ, our lord.”(KJV) bottom line: they ate from the tree; they disobeyed. Disobeying God is a sin, the consequence of sin is death. You would have been more accurate in saying the first lie was Lucifer (the devil) telling Eve, “ye surely shall not die.” Educate yourself before posting.

  
  

• 
• Kay - February 11, 2010 at 8:32 pm #

• God did not lie! They did die. How is that lying?

  
  

• 
• Scott Berkun - February 12, 2010 at 2:38 pm #

• Kay / Anthony:

  If you put yourself in the place of Adam, when God tells us we will die, I’d logically assume my life will end.

  Yet instead of dying, God casts Adam and Eve out into the world, where they live out their lives.

  I understand the various metaphoric and symbolic meanings of what God said, but there is no indication Adam is aware of them. I’m reading the book of Genesis, in this case, as if it actually happened, and taking what people say literally, as I think any of us would if we were actually in that situation. We’re not told that God did the air-quotes thing when he mentions death – he meant we’d be pushing up the daises.

  Adam certainly could not have read Romans 3: 16, as Anthony points out, because, well, at the time, it was several thousand years before the birth of Jesus, much less the writing of the New Testament.

  If Adam were to die, his story should end right when he bites into the apple. He doesn’t die in any conventional sense of the world. Call this a lie, a deception, a manipulation, or whatever you like, but it’s certainly not a telling of the plain simple truth.

  
  

• 
• Alan Grano - March 17, 2010 at 4:54 pm #

• What no sources cited? Great essay. Proof never to BS a BSer. Keep up the good work.

  
  

• 
• LK - April 2, 2010 at 5:51 pm #

• Not everyone lies. Many business people and businesses are honest, if only because they know it keeps customers.

  
  

• 
• jhalbach - April 17, 2010 at 11:23 pm #

• All in all I’d have to say a great post. Who would have guessed people would be so uptight about using something from the bible as an example though. Honestly, why focus so hard on that small piece over the integrity of the entire article. At the beginning the author says that there are several bits of B.S. tucked into the article, maybe that was one of them.

  
  

• 
• Andy Blackstone - April 19, 2010 at 5:01 pm #

• I’m late to this party, but I’ll comment anyway. The focus on other people’s BS, both in the essay and in the comments,is interesting. In my experience, it’s been more important to first stop believing my own BS; the tests you describe here will give me some new ways to achieve that goal.

  
  

• 
• Arn434 - June 1, 2010 at 1:48 pm #

• Great article! Well-written, informative, and very humorous. I especially enjoyed your 2nd footnote. I knew you BS’d the line about your best friend’s gf, but I found it hilarious to find a footnote about it, with a good example of classic BS (Never lied to anyone). Great job keeping true to your word and keeping us on our toes!

  
  

• 
• Wiseguy - June 9, 2010 at 10:10 am #

• In reference to your ill-conceived theory as to the first Lie, here’s a thought for the sake of debate, purely. God did NOT lie, in fact, your literal representation due to lack of knwoledge on the matter is somewhat insulting, seeing as how the death was that of their innocence, because in eating the fruit they would know the difference between good and bad, they also realized that they were nude. Without this TRANSGRESSION, they would not have been able to procreate and we would not be here today. Think twice before questioning the motives of our Lord and maybe if you actually read the book you would not be so naive.

  
  

• 
• Benjy - June 30, 2010 at 8:41 am #

• Scott, In regard to the Genesis episode, Adam and Eve died spiritually (in their separation from God) as well as eventually a physical death. You talk about “curling up and dying “(in response to one of the comments), however, God did not give any timeframes, nor is/was He obliged to. He merely stated what would happen and it eventually did. He didnt say,”You will die in the next second after you eat the fruit” to justify your comment about it being BS. Its quite obvious that Adam couldnt have read Romans. I do think its curious that Adam didnt ask God for an explanation especially when you consider that he had ‘ownership’ of pretty much everything else he could see , but he didnt and there’s no use in conjecture. Imagining motives and intentions behind God’s statement and using that as a foundation for an article about BS is , ironically, in itself, a load of BS. At the end of all this, i’ve actually forgotten the rest of your article !! Pity considering that the rest of your posts are pretty good.

  
  

• 
• Scott Berkun - June 30, 2010 at 10:34 am #

• Benjy: If I told you if you “when you put on your underwear tommorow morning, you’ll surely die”, would you think I mean instantly? Sometime that day? Or was simply making a vague commentary on your mortality?

  Casting aside what we know now, if you were Adam in the story, and someone told you eating a banana would kill you, what would you take it to mean?

  > Imagining motives and intentions behind God’s statement

  I don’t think I did this. Mostly it seems people criticizing me for not understanding the metaphoric meaning of the story and God’s intentions are using those meanings and intentions to make their arguments.

  My fundamental point is, from Adam’s perspective in the moment, God was at best ambiguous, and at worst deceptive. If being deliberately vague isn’t the same as a lie to you, I can accept that, but it’s not quite a useful truth either.

  
  

• 
• David - July 7, 2010 at 11:02 am #

• I agree that God did not lie, mislead, dissemble, speak ambiguously or anything else of like nature. That which does not and never did exist is incapable of such behaviour. (Stand back and watch fireworks!). Why, instead of getting frothy about some biblical nonsense, don’t readers concentrate (and test) the message being given within the article itself?

  
  

• 
• Lee - July 19, 2010 at 11:24 am #

• This is probably one of the best blog posts I have read in a while and that is no BS.

  
  

• 
• Lae - July 24, 2010 at 12:38 pm #

• I call myself a bullshitter because I’m a bad liar. I can lie and sometimes I do create elaborate lies that I wind around and around leaving ends somewhere and closing them, but I prefer not to lie. I perfer not to lie because if I become good at it, I think it would really crush me as a person and feed my ego. On the other hand I’ve gotten good at finding my place being a bullshitter and I do that because of all the reasons you mentioned, the 3 main reasons. For a long time growing up as a kid I was taught not to lie, and so I just listened to my parents and I didn’t lie. But I noticed people around me lying, at school, at church even, and just all around me. What I found out was that adults lie, great lies and they wear them as trappings in their lives (this is before I began to be aware that I could create elaborate lies that would hold and stick). As a kid I noticed that the lies we told were more smaller lies and more creative as well, I guess because of boredom or seeking some kind of outlet. Sometimes you would come across friends or classmates who were just touted as liars and no one believed what they said, but really when you got to know them you would find out they were lying for a reason and that these people were really creative and clever. The lies we told as kids weren’t deliberately orchestrated as much as they were whatever first came to mind. It usually was a test to see if someone would buy the lie and then if you could continue. A lot of kids lie but the intent/malice isn’t there. But then there’s some lies kids say that have grave consequences, but unless you’re taught by your parents or others around you about lies, big lies, and even small lies, you aren’t aware of the consequences.

  I became a bullshitter because I couldn’t lie. I would lie and then just think it wasn’t worth it and then turn aroundn and tell the truth. It didn’t help that most of the time I was lying I was always aware of what I was doing so I would give tells and laugh sometimes. I mean if I’m lying to you, you can’t take me seriously, but sometimes you wouldn’t know because I’m careful to build layers around me to confuse. I don’t do it to hurt, as much as a protection and a self coping mechanism or defencism…whatever it is. I’ve had time to observe this a lot through the years because for a long time I wouldn’t lie, because of rules imposed on me by my parents and what they taught me of the catholic religion, but then I couldn’t straight out lie because I was bad at it, so I learned more about myself, my tells, my expressions, why I lie, about how people manipulate each other in the world and I just tried to understand. I became a bullshitter late in elementary school and early highschool for the reasons I mentioned before. I became a bullshitter because although I was a straight A student and put up this facade of listening to everything my teachers and parents directed me to, really I wasn’t sleeping at all, and I was always reading. When you’re awake 24/7 and your mind is always running, you’re not always there when you have to attend a school environment. But I became a good faker. I learned to live life like how everyone else wanted me to or saw of me. Sometimes I would purposely do work and not hand it in because I wanted to test the reactions. I learned not to talk about what was going on personally and keep myself apart. When I told a lie I would go back to that person, my friend or adult and tell them I lied. The question I always got was why, and it would always be the hardest to respond, but I always took the time and thought it through and then answer. I would lie to my parents and then tell them about the lie. I mean I was never like my siblings in being able to lie well and be comfortable with it. I got good at recognizing the lies I even told myself.

  As they say bullshitting is an art, but really it’s the go to easy route to misleading someone. It exists in the grey and allows for ample manipulation if you want it to become concrete like a lie, or build it purposely with holes in it. Sometimes bullshitters are in it for the game. They are fond of what they do. There’s no guilt that cloaks everything you do when you bullshit. You learn to brush off a lot of things.

  This is a great starting post on bullshitting. It’ll help people learn that what they think of as a lie, or white lies that people through out there in conversations are really bullshits. All you need to do is become aware of what is and that it’s happening. Then you’ll start to recognize things about the person delivering the bullshits that you may have not known. You might learn that it’s actually a common defensive way for that person to interact or relate. If the bullshit doesn’t have solid holes in it and it’s too good to be a bullshit, then you know it’s a straight lie and that the person intended to lie to you. Bullshits can be shot down. You can deliver comebacks to a bullshit.

  On the part in this post about Genisis in the KJ Bible, I think that the other of the post is right. He’s right because of the way he approached this post and based on his own individual experiences with the text, his own environment drawn experiences that allowed him to come to an opinion on his point. He didn’t write it as a statement of fact, but if he did then it’s one great bullshit. It’s actually subjective. I understand what Scott Berkun means because before I took it upon myself to read the entire Bible, not the Children’s version of the bible that I learned in Sunday School, but the King James version with all the red texts, the old words, the footnotes (depending on which kjv bible you have you might not have footnotes on the language of the text. I’ve read the bible with footnotes and without)…I would have said the same things as the commenters in reply to this post. In fact my first reaction when I read the first part of this philosphying of the religious text and trying to go to the originiation of the lie, and sin or what catholics call the original sin, I actually thought I was being had. I asked myself, “Is this guy serious?” But I didn’t doubt the seriousness of the post and I was eager to read his footnote after reading the post. Scott Berkun said what he knows. He didn’t infer anything based on his experience. He probably came to this opinion based on what he learned. His is a literal view of the language. He didn’t need to read romans or continue reading into genesis or whatever the context was prior to and after that declartive text of God’s words. He isn’t saying that the death is the death of innocence and spirituality and that’s why adam and eve noticed that they were nude and were cast out. He didn’t do any of that. He basically gave his summation of what he had read. He’s right when he says it was God’s lie because it wasn’t immediate death. You, nor I, nor Scott can infer what God meant. Yes context in this case is hindsight and understanding, and it’s based on translations and understandings we’ve all gleaned and been taught of the text in the bible, but the actual text is not indirect or misleading. They are words that hold great weight. If someone tells me I’m going to die, then I believe that. I don’t disbelieve it because it’s the modern thing to do, to question like Socrates said and did, or because we have the right to get a second opinion when a doctor gives us a definitive statement. I mean if I was the original person, in that time, in Genesis, in the Garden, and the most high unkown came to me and had said this to me, I would think I would die. I wouldn’t know what death was because I had never died before I was created and unliving, but I could probably imagine what death was just like I could imagine the freedom of whatever Satan had described. I think will and imagination were present at that time there and weren’t muted. So if I’m allowed those things, I would say Adam and Eve would be smart enough like many of the commenters are, in inferring what God meant with his words, but I can’t do that in that time.

  So everyone is coming to that text based in hindsight, and years of accumulated knowledge. Adam and Eve didn’t have that advantage, so you can’t imagine whatever they were thinking or whatever God was thinking and meant. It just doesn’t work. If you think so and that it wasn’t a lie, then it was probably one of the best bullshits or the original of bullshitting from the orignator God. So what God said in this time and age doesn’t hold water especially if you’re taking a literal understanding of the words written in that exact passage in Genesis. It’s at best a deviating statement. There’s something missing there. It’s not as clear as it should be. It’s omitting something. Whatever that something is, it’s what is being questioned and attacked. You might call it a lie, you might say it’s foreshadowing an effect of a cause, etc…

  I’m going to be thinking about this post for a bit. Thanks.

  
  

• 
• Nancy - July 29, 2010 at 6:12 am #

• God doesn’t lie. Adam and Eve died spiritually and lost their physical eternal life when they disobeyed. You may know how to spot a lie in a living person, but it’s obvious that your knowledge of Godly matters is sorely deficient. Your perception of the book of Genesis is an incorrect and surface understanding.

  If you believe God lies, you must not have a personal relationship with him through Jesus Christ. I urge you to read the book of John in the new testament and see how loving God is and what is plan is for our lives.

  It’s a sad thing for any person not to understand God’s love and to end up spending their eternity in Hell. And you can rest assured, Hell is a real place and once you’re there, it’s for eternity.

  There are no unbelievers after death.

  
  

• 
• aworkinprogress - August 22, 2010 at 7:24 am #

• I LOVE this article! My dad and sister bullshit ALL the TIME!They’re both extremely arrogant and articulate,so people hang on every word they say. Its so manipulative and sad on their part because they get so many people to accept their lies that they eventually start to believe it themselves. For my entire life I found it so frustrating that they always got their way by doing it. My sister (in her 30s now)flat out lied about her college education and got a great job w/a six figure salary. She barely finished high school…its nice to know that there are people who can see through that! it puts my faith back in humanity lol thanks for the relief sorry about venting-A.

  
  

• 
• Estragon - August 24, 2010 at 3:46 am #

• Regarding footnote #1, I believe there is a theological error. When God warns, “You shall surely die,” he is not speaking of the physical being, either immediately or in its inevitable mortality. Rather the warning is for our souls.

  Hence, the taint of Original Sin.

  I note that others have raised roughly the same point, so I offer my thanks for the article in its entirety.

  
  

• 
• David - September 1, 2010 at 9:03 am #

• Is this essay derived from the essay written in 1969 by Neil Postman called “Bullshit and the Art of Crap Detection”?

  
  

• 
• Scott Berkun - September 1, 2010 at 10:15 am #

• Hi David:

  Not derived from, but I have read a lot of Postman over the years, including I’m sure, at some point, that essay.

  It’d be more accurate to say Frankfurt’s book, On Bullshit, was the closest thing to a specific inspiration as I believe i read that, and found it quite disappointing.

  
  

• 
• KDonahoo - September 1, 2010 at 10:24 am #

• Nice article.
  A couple of thoughts. When questioned a BSer will heap on other unsubstantiated facts. For example, quoting texts from the bible to contradict other texts from the bible. Logically, if a book contradicts itself it puts all its statements in doubt. Also, when a person is emotionally vested in an idea or belief their facts are automatically suspect. You should always consider the source and the desire of the person when evaluating their statements.

  
  

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• [...] When you suspect someone isn’t telling the whole truth, tune into their voice, eyes, and body language. Monster.com’s Marty Nemko lists a few indicators that should trip your BS detector, like a sudden change in voice pitch, rate of speech, or “ums” and “ahs,” a change in eye contact, and body position. Similarly, project manager Scott Berkun weighs in on how to detect bullshit. [...]

  
  

• Arkansawyer » Why Eve took the fall - August 6, 2008 at 7:00 pm

• [...] Project Managment has an unusual index entry: bullshit, detecting, 268. He expanded on the topic elsewhere: The first rule of BS is to expect it. Fire detectors are designed to expect a fire at any moment: [...]

  
  

• Chronicles of the RockStar » Top 10 Conversation Hacks - August 6, 2008 at 10:13 pm

• [...] a change in eye contact, and body position. Similarly, project manager Scott Berkun weighs in on how to detect bullshit. Perhaps the greatest human behavior and communication hack is an awareness of what makes people [...]

  
  

• Cum să detectezi bullshit-ul | scribu - August 7, 2008 at 5:48 am

• [...] un articol lung ?i interesant, în englez?, despre cum s? detectezi bullshit-ul. [...]

  
  

• Hodgepodge « Everyday interests - August 7, 2008 at 5:52 am

• [...] How to detect bullshit [...]

  
  

• Tribune of the Plebs » Blog Archive » Bullido - The way of the Bull - March 8, 2009 at 3:56 pm

• [...] found this article on BS interesting. It covers the motivation behind people who do it as well as ways of detecting it. I [...]

  
  

• The Atalanta Principle - April 7, 2009 at 5:00 am

• “It was here a moment ago…”…

  Or why people lie. A good analysis of the ways to detect people’s lies in a professional context. Particularly p ……

  
  

• Conversation Hacks « Random Acts of IT Project Management - May 14, 2009 at 2:50 am

• [...] ~ #53

  
  

• 25+ things everyone should know how to do - DodgeBoard.com - Forums - June 17, 2009 at 2:59 pm

• [...] SANS Basic Computer Security Whitepapers 45. Detect a Lie ? People will lie to you. It?s a sad fact of life. How To Detect Bullshit [...]

  
  

• 21 Keys to Magnetic Likeability - June 30, 2009 at 11:41 pm

• [...] Try to Be Someone You

  
  

• How to detect bullshit | nullwert - July 2, 2009 at 2:28 am

• [...] Berkun

  
  

• How to Detect BS < Temp - July 4, 2009 at 12:17 am

• [...] How to Detect BS (a short essay). Fantastic techniques to destroy the myths that are crafted by others and ourselves. Read it. Memorize it. Post a comment | Trackback URI [...]

  
  

• Six Simple Ways You Can Detect When Someone Is Lying To You - August 25, 2009 at 5:01 am

• [...] It.

  
  

• Arming yourself with BS detection skills to improve learning - September 18, 2009 at 5:54 pm

• [...] Scott Berkun lists three reasons people lie: [...]

  
  

• T.J. Walia - 50 Things Everyone Should Know How To Do | Marc and Angel Hack Life | T.J.'s Blog - September 29, 2009 at 7:49 pm

• [...] How To Detect Bullshit [...]

  
  

• Why the Hell Project Management Should Be Different During Recession? - December 16, 2009 at 5:27 pm

• [...] about all that

  
  

• Book review: Confessions of a Public Speaker | communicatrix - January 5, 2010 at 1:55 am

• [...] a ton of good, practical information, but does it with stylish essays on the kinds of topics

  
  

• links for 2010-01-13 « True Things - January 13, 2010 at 6:02 am

• [...] How to detect bullshit (tags: Bookmarks) [...]

  
  

• Arming yourself with BS detection skills to improve learning — Janet Clarey - March 19, 2010 at 9:04 am

• [...] Scott Berkun lists three reasons people lie: [...]

  
  

• How to detect bullshit - Politics & Current Affairs Forum - April 8, 2010 at 10:02 am

• [...] [...]

  
  

• Mac UI 几个我觉得不好用的地方 « 我的新家 - April 25, 2010 at 8:17 am

• [...] learnability,memorability,usability??????Scott Berkun?”How to detect Bullshit“???????

  
  

• Calling BS on Social Media Gurus (Slides) « Scott Berkun - June 1, 2010 at 10:27 am

• [...] Related posts: How to detect BS, Calling BS on a Guru, Calling BS on Social [...]

  
  

• Review of Scott Berkun’s Talk on “How to Call BS on a Social Media Guru” - June 14, 2010 at 12:33 pm

• [...] and finding examples of credible and non credible experts. You can find a well written essay on how to detect BS on his [...]

  
  

• Rock and Roll? What Did You Say? - August 24, 2010 at 6:41 am

• [...] Unfortunately, this conversation wasn’t as exaggerated as you might think. Moral of the story – marketing is about having a clear message, and speaking to your target audience in a language that is engaging and relevant. Do that, and leave the BS at home. For a good article on BS-detection, check out: Scott Berkun’s humorous, “How to detect bulls***”. [...]

  
  

• Scott Berkun: straight, no bullshit | The Jazz Process - August 24, 2010 at 9:20 am

• [...] are refreshingly genuine, thought-provoking and insightful. One of his most popular essays is How to detect bullshit. I have a great deal of respect for the way in which Scott connects with his audiences. People that [...]

  
  

• 50 Things Everyone Should Know How To Do « Geousphere - August 26, 2010 at 11:06 am

• [...] How To Detect Bullshit [...]